The J.P. Morgan Corporate Challenge® began simply enough, as great ideas often do.
Inspired by its successful sponsorship of the New York City Marathon, officials at the bank looked for a way to create an event solely for corporate runners, and at a distance for which even a busy executive would have time to train. It was decided to try a single Corporate Challenge® race at 5.6 kilometers.
The idea took on a life of its own in 1977 when 200 runners from 50 companies gathered in Central Park for the inaugural race in what then was called the Manufacturers Hanover Corporate Challenge®. The idea was an obvious hit. The Series has done nothing but grow, and grow, and grow since.